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REPORT
2021 STATE OF DIGITAL VIDEO
CREATIVE
A deep dive into digital video creative—exploring the platforms, trends, and best practices that will play an important role in 2021.
In this report, members of Shuttlerock’s crew offer their insights and predictions, helping you to keep your finger on the pulse and head into the new year with video creative knowledge that will help you thrive on digital.
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TRENDS
The key common themes that are shaping video creative across the digital landscape.
PREDICTIONS
A look into the future of digital video creative, exploring the innovations that will play an important role in 2021 and beyond.
BEST PRACTICES
A run down by Shuttlerock’s creative team summarizing the best practices that should be top-of-mind heading into 2021.
What's in the report?
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An exploration of emerging trends, such as interactive ad formats that we predict will play an increasingly influential role in 2021 and beyond
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A look at how COVID-19 has impacted the production of video creative, detailing how remote collaboration and repurposing have enabled brands to continue production
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An overview of the key characteristics of each major platform within the larger digital sphere, showcasing how each can play a key role in a cross-channel digital strategy
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A summary of the creative trends and best practices that will continue to be influential as we move into 2021
Digital Video is overtaking the traditional TVC
SNEAK PEAK #1
With a diminishing reach, the TVC is no longer the clear king in terms of video advertising. Digital video—composed of social, display, and over-the-top (OTT)—is the clear successor, and is closing in on the top spot.
Scott McBride
Global Chief Business Officer
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