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2023:
The Spotlight
is on Creative

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The Spotlight
is on Creative

A manual for marketers looking to thrive in a year where creative will be the catalyst for campaign success.

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Report Icon.png
2023.png

The Spotlight
is on Creative

A manual for marketers looking to thrive in a year where creative will be the catalyst for campaign success.

 
 
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Media budgets are tightening

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Targeting is losing its power

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Audiences are more discerning

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Creative has become more important than ever

 
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What's inside the report?

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Insights and analysis into the landscape heading into 2023 and the reasons why creative will be a major focus for marketers.

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Creative considerations and expert recommendations to help marketers engage audiences within a creative-centric environment.

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Tips on how adapting your creative production processes to ensure your marketing team thrives within the emerging landscape.

“To be successful across digital in 2023 and beyond, advertisers will need to be smarter and more forward-thinking in both their approach to the creative assets they’re running and the methods they’re using in order to produce them.”

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Report Icon.png

2023:
The Spotlight
is on Creative

A manual for marketers looking to thrive in a year where creative will be the catalyst for campaign success.

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Report Icon.png

2023:
The Spotlight
is on Creative

A manual for marketers looking to thrive in a year where creative will be the catalyst for campaign success.

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