Babbel
REGION
Europe
INDUSTRY
e-Learning
PLATFORMS
120+
Creative Assets
Produced
8
Markets Served
“It's really a pleasure to work with Shuttlerock on all fronts. For us, especially in the fast-paced environment of paid social, we need to be able to react quickly to the market. Shuttlerock helps us to do this, catering to all of our direct response creative needs quickly, while never compromising on their high standards. ”
Tu-Phung Huynh
Paid Social Performance Manager
Babbel
Helping Babbel Acquire New Language Learners Using Direct Response Video Creatives
By partnering with Shuttlerock, leading language learning app and e-Learning platform, Babbel, has been able to take their direct response efforts to a new level.
The addition of Shuttlerock’s design resource and creative expertise has enabled Babbel’s paid social team to improve their performance campaigns by matching their media strategies with fit-for-purpose, optimized video ads.
Since first collaborating in 2019, Shuttlerock has been proud to support Babbel in their mission to make language learning accessible for everyone.
Answering Babbel’s Need For Speed & Scale
Being a digitally-minded company, Babbel focuses heavily on paid social as a key user-acquisition channel. Campaigns run on platforms such as Facebook, Instagram, and YouTube have proven to be powerful as they enable Babbel to effectively direct viewers towards download or sign-up pages using actionable calls-to-actions (CTAs).
This focus on paid social requires a high volume of assets. Along with the need for creative variants to fill the many different placements on social, Babbel’s German-based paid social team also requires localized assets, translated for the various European markets that they serve.
Shuttlerock’s scalable production capabilities, coupled with the streamlined briefing and revision process that is offered via ShuttlerockCloud has helped Babbel with a lot of the heavy lifting. Babbel can now receive all of the assets they need to run a campaign within a matter of days, enabling them to stay agile and react quickly to market changes.
Experimenting With New Audience Engagement Methods
A disruptor at heart, Babbel is constantly on the lookout for new ways of engaging audiences. Collaborating with Shuttlerock’s DACH Creative Strategy team has helped Babbel to continue to think outside of the box with the creatives that they are running. This has helped to keep things fresh, whilst also uncovering learnings for future campaigns.
As you can see from the examples above, Babbel is continuously innovating new creative approaches. From interactive playable ads, to brand-focused TrueView campaigns, Babbel is making the most of the diverse range of ad placements available across social—filling them with eye-catching creatives.
Campaign Success
Learning
Portuguese
Existing Assets
Delivered Creative
43.5%
Decrease in CPL
(Cost-per-lead)
196%
Higher
lead-to-sale rate
97.5%
increase in
click-through-rate
Result
“Collaborating with Babbel is always a fun experience. The team is always open to new ideas and we are excited to keep pushing Babbel’s creative forward using the learnings we are continuously making.”
Helena Yanting He
Creative Specialist
Shuttlerock
