2.2
times incremental reach to console owners over TV ads alone
1.9
Times incremental reach to TV across overall demographic target of males 18-49
82%
Of people reached by Facebook-owned a video game console
"Our overall goal was reaching new users and driving brand awareness of Resident Evil 2 with key audiences in the entertainment and action game genre. Working with MobileWorks to create eye-catching mobile-first creative further helped accomplish our goal, and I'd say the results definitely speak for themselves!"
Jessica Baroff
Director, Paid Social
Powerphyl Media Solutions
The Challenge
Capcom wanted to reach more gamers and increase awareness for the launch of its remake, Resident Evil 2. Shuttlerock collaborated with Capcom’s media agency, Powerphyl Media Solutions, to create short-form video assets that were optimized for a mobile-first environment. This included branding in the first few seconds for stronger resonance, a vertical format that fit better on mobile devices, and text overlays so that viewers could understand the messaging with or without sound.
The Outcome
1x TVC and static assets transformed into 3x mobile-optimized videos
