Clear Start by Dermalogica
INDUSTRY
Consumer Packaged Goods
CAPABILITIES
Generative AI
"We’re beyond happy with Shuttlerock’s AI imagery feature. The team consistently nails our briefs, and the images have helped elevate our creative work.”
Brooke Marseilles
Senior Creative Designer, Clear Start by Dermalogica
Clear Start by Dermalogica leverages Shuttlerock AI to produce creative more efficiently
With creative requirements increasing rapidly, Clear Start by Dermalogica’s marketing team is always on the lookout for solutions that will help them improve production efficiency.
So, when regular creative partner Shuttlerock, launched a range of AI creative tools, Clear Start was keen to test them out for their product range.
Let’s explore the different ways Clear Start is leveraging these tools and the benefits they have helped unlock.
Cutting down on costly photoshoots with high-quality AI imagery
Shuttlerock’s AI image solution gives Clear Start an alternative to costly photoshoots. This doesn’t mean they are replacing photoshoots entirely. But it does mean they are able to reduce their photoshoot requirements by supplementing them with AI.
With Shuttlerock AI images, Cleart Start can place their products on any background or incorporate the product with life-like AI models. Without the restrictions of real-life photoshoots, the solution frees them up creatively to execute ideas that were once difficult or impossible.
Below, you can see some of the different ways that the Cleart Start's marketing team has used the solution so far.
Product placement with AI model
Product placement on holiday-themed background
Product placement on abstract background
A big thing that attracted Clear Start to Shuttlerock’s AI image solution is that it guarantees consistency regarding quality and being on-brand. This is because Shuttlerock’s AI images aren’t purely AI. Each image generation is supervised and edited by human designers to ensure Clear Start receives images that are consistently up to scratch in terms of their brand and editorial guidelines.
Creating impactful video by combining AI imagery & 3D product models
Another drawcard for Clear Start is being able to use the AI imagery they produce as input assets when producing video creative. They have also seen strong results in combining the AI imagery with another Shuttlerock solution: 3D product models. This sees static product images transformed into 3D models, which give more creative freedom to showcase the product in impactful ways. An example of this can be seen below.
AI product placement image + 3D product model
Optimized video for Instagram Stories
By combining AI imagery with Shuttlerock’s other creative solutions, Clear Start's marketing team now has the freedom and flexibility to bring any creative vision to life. Better yet, they are able to do this in a way that is fast, affordable, and scalable.
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