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CPG Case Study
On-Cor
On-Cor has been delivering quality, convenience, and reliability since 1946. A family favorite, their diverse range of frozen food products makes dinner both easy and delicious. Aimed at bringing families together through their food, On-Cor’s products range from Salisbury steak to lasagna, and everything in between - satisfying the appetites of frozen food lovers across America’s heartland.
On-Cor offers a variety of both frozen multi-serve entrées and frozen, fully-cooked meat products, and has been keeping appetites satisfied and happy across America for over 70 years.
Challenge
Blue Chip Marketing Worldwide, On-Cor’s creative agency, was tasked with sourcing a high volume of ad creative to use in a fresh campaign across multiple social media channels. With a low production budget, Blue Chip enlisted the help of Shuttlerock to breathe life into On-Cor’s existing creative assets, enabling them to re-purpose assets rather than originating entirely new content.
The aim of Blue Chip Marketing was to increase the completion rate of video ad views, along with providing a more integrated cross-placement campaign with assets optimized across Facebook, Instagram, and Pinterest. Shuttlerock’s ability to iterate quickly and easily, along with their strong focus upon placement optimization, made them a perfect partner to create an integrated suite of high performing creative assets.
Blue Chip enlisted the help of Shuttlerock to breathe life into On-Cor's creative assets, enabling them to re-purpose assets rather than originating entirely new content.
Solution
Utilizing previously shot TV commercials, along with product imagery, Shuttlerock was able to deliver 12 unique video assets. Deployed across a diverse set of placements, each video ad maintained a consistent visual look and feel, whilst communicating a number of different messages, and highlighting a range of On-Cor’s products.
The first set of assets leveraged On-Cor’s “One of Those Nights” TVC campaign which was then optimized for in-feed and story placements. Upfront branding and a clear CTA were added, along with condensing the existing ad’s narrative through the use of split-screens and fast transitions, adhering to the shorter attention spans that characterize social media users.
The next set was more story-focused, dialing in on the convenience that On-Cor offers to consumers in need of quick dinner solutions. Three in-feed video ads were produced with consistent messaging but featuring different products, showcasing variety, and avoiding ad fatigue. In order to maintain audience engagement with these ads, close-ups on the product were used in tandem with eye-grabbing visual effects.
The third and final set of assets was a set of short five-second product-focused ads, built from individual packaging shots. Shuttlerock’s creative team was able to take these simple static images and transform them into simple, yet vibrant video ads through animation and motion graphic design.
Creative Showcase
Client input:
Original Assets
Shuttlerock output:
Placement Pack
Creative Showcase
TVC, Product Shots
Results
200
PERCENT
Increase in video completion rate
20
PERCENT
Lower cost per completed view
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