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COVID RESCUE PACK
Resources for Marketers during these unprecedented times.
SHUTTLEROCK RESOURCES
To help Marketers adapt their communication approach to a COVID-19 world
* NEW *
WHITE PAPER
A short guide for Marketers trying to reimagine ad creative. Recommendations and best practices for these challenging times.
26 May 2020
BLOG ARTICLE
A new business environment is beginning to emerge, one which calls for an increased level of CSR practices.
22 April 2020
SHOWCASE
Global brands who've successfully created mobile video ads - sensitive, relevant and appropriate - purpose-built for a Covid-19 world.
1 May 2020
BLOG ARTICLE
Discover how UGC can be used to created engaging video ads; quickly, cost-effectively
and more importantly,
customer-orientated.
3 April 2020
BLOG ARTICLE
Relevant messaging,
sensitive narratives, building customer trust... how can brands achieve all this?
One word: Iterate.
18 March 2020
BLOG ARTICLE
As working-from-home and social-distancing become the norm, Marketers are driven to adopt a new approach to brand storytelling.
A recent study showed that only 8% of consumers think brands should stop advertising in this period, but that tone and messaging are more important than ever, as well as how brands are supporting people in need.
External Resources
EXTERNAL RESOURCES
Our curated list of the best third-party COVID-19 resources
from FACEBOOK
#playbook
Instagram stories
Covid-19 Playbook
from GOOGLE
#guide
A guide to help businesses adapt their digital marketing strategies
from ADS OF THE WORLD
#ad_creative
Global ad examples,
Updated daily
from FACEBOOK
#news 25 March 2020
News article,
4 minute read
from KUNAL GUPTA
#news 1 April 2020
LinkedIn article,
5 minute read
from FACEBOOK
#news 24 March 2020
News article,
2 minute read
#playbook_series from Facebook
RESPONDING TO THE CORONAVIRUS
Responding to the Coronavirus:
Responding to the Coronavirus:
12 minute read
12 minute read
from FACEBOOK
#resource_hub
Courses, toolkits and
action guides for SMBs
from FACEBOOK
#webinar 28 May 2020
Webinar series,
30 minutes
from FACEBOOK
#information_portal
Business communication resources & recommendations
from FACEBOOK
#article
Four tips,
4 minute read
from APPS FLYER
#news 9 April 2020
Global report,
25 minute read
MORE TO COME...
New resources loaded regularly.
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