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For most advertisers, the Holiday Season is the time of year that holds the greatest opportunity to influence sales. However, this also means competition is at an all time high. What is the key factor for successfully standing out from the competition? Creative.
Holiday Season 2021:
A Digital Creative Playbook
This guide explores the key themes that will play out online during this year’s holiday season, and how advertisers can respond to these each from a creative perspective.
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Holiday Season Creative Insights
DELIVERED BY SHUTTLEROCK
2021 HOLIDAY SEASON:
Key Themes
High Online Competition
The holiday season is extremely busy with a lot of competing noise. High quality, innovative creatives are required for brands to rise above this competition and deliver a message that drives action.
Social Commerce
Social media platforms now play a massive role in generating online revenue during the holiday period. In order to tap into this opportunity, brands can now utilize a variety of different ad formats aimed at fuelling social commerce.
Multi-Channel &
Multi-Device Consumers
Today’s online holiday shoppers are highly dispersed, scattered across many different online platforms. To reach the highest possible audience, advertisers need a high volume ofcreatives in their toolkit in order to operate effectively across multiple channels.
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Discover how to repurpose User Generated Content in your Facebook campaigns to bolster brand authenticity this holiday season.
Curated Holiday Season Insights
FROM OUR PARTNERS
Elevate your creatives this holiday season with Shuttlerock
Explore the key themes that will play out online during this year’s holiday season, and how advertisers can respond to these each from a creative perspective.
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