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Explore game-changing video creative strategies, such as:
The lo-fi mentality
Deliver authenticity with video creative that is purposefully unpolished and produced in a platform-native style.
Always-on production
Have fresh video creative in production at all times; unlocking benefits such as creative agility and the ability to avoid creative fatigue.
Interactive formats
Go beyond attention, and achieve immersion with powerful interactive ad formats such as Augmented Reality (AR).
Report
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“The digital video advertising landscape is complex and competitive. To see success, you can’t run just any old video. Quality needs to be a priority. So does scale. And on top of this, you need to be flexible and agile enough to tap into trends and avoid creative fatigue.”
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